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Michael Jordan’s Name Is Worth Half a Billion Dollars


Yesterday, we reported that Michael Jordan was back in court seeking compensation for the way a grocery store used his name in 2009, and now we’re getting a better idea of just how much his trademark name and brand is actually worth.

ABC News says that Jordan’s lawyer told a jury his name is worth at least $480 million to Nike, which is the total sum M.J. was paid by the brand for endorsements from 2000 to 2012. According to the lawyer, that breaks down to each use of Jordan’s name being worth a minimum of $10 million.

Meanwhile, on the flip side, an attorney for the grocery store has argued that the value of Jordan’s name has been over-exaggerated. Check back soon for more developments on this ongoing legal saga.



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